Harlem Children’s Zone

Harlem Children’s Zone is a non-profit on a mission to break the cycle of intergenerational poverty through education for students and their families. To recruit more scholars and educators, this organization wanted to develop emotionally resonate commercials that spoke to their value for both audiences. From initial concepting, to storyboarding, to scripting and beyond, I played an integral role in developing videos that take viewers on a journey at Harlem Children’s Zone.